Why Millennials Are Turning To Cannabis Drinks Instead Of Alcohol

As a generation that seeks out varied and unique beverage choices, Gen Z is drawn to the fun and flavorful experience that cannabis drinks offer. These drinks come in different forms, from sparkling water to tea, and are infused with different types of cannabinoids, such as CBD or THC, which offer various health benefits. Additionally, cannabis drinks provide a more controlled and measured alternative to traditional smoking methods, making them a safer and more accessible way to enjoy the benefits of cannabis. In this article, we'll explore why millennials are turning to cannabis drinks instead of alcohol and what beverage companies can do to attract this generation's attention.

Alcohol VS. CBD Beverages

Alcohol has long been the preferred beverage of choice for socializing and relaxing, but in recent years, there has been a shift towards alternative beverage options such as CBD-infused drinks. While alcohol is known for its ability to induce relaxation, it can also lead to negative health consequences and impaired judgment. CBD beverages, on the other hand, offer relaxation benefits without the negative side effects. The global market for CBD-infused beverages is expected to grow to $1.4 billion by 2023. This trend is driven by the increasing popularity of CBD, which is believed to have numerous health benefits, including reducing anxiety and inflammation.

In addition, CBD is non-psychoactive, which means it won't produce the "high" associated with marijuana. This makes it a safer and more accessible alternative to alcohol, especially for those who may have negative experiences with alcohol or are looking for a healthier option. The rise of CBD beverages is a reflection of a changing cultural attitude towards alcohol and the growing interest in health and wellness. While alcohol will likely remain a popular beverage option, the emergence of CBD-infused drinks offers a compelling alternative for those looking to unwind without the negative side effects.

The New Mantra Of Gen Z: Moderation In All Things

Gen Z is a generation that is becoming increasingly health-conscious, and moderation has become their new mantra. According to a report by NPD Group, Gen Z is consuming less alcohol than previous generations, with over half of 21 to 24-year-olds claiming to have reduced their alcohol intake. In addition, the trend towards healthier eating and wellness practices has led to an increased interest in low or no-alcohol beverages. For example, sales of non-alcoholic beer have increased by 39% in the US in the past year.

Furthermore, this focus on moderation extends beyond just food and drink choices. Gen Z is also seeking balance in their work and personal lives, with a desire to prioritize mental and emotional health. A study by Deloitte found that 45% of Gen Z respondents said that they prioritize "having a healthy work-life balance" over other career goals. This emphasis on moderation and balance is reflected in Gen Z's attitudes towards social media as well, with many opting to take digital detoxes or limit their social media use. Overall, Gen Z's mantra of moderation in all things is a reflection of their desire to lead a more mindful and balanced lifestyle.

Exploring The Varied Beverage Choices Of Gen Z Thirst-Quenchers

From traditional sodas and energy drinks to unique offerings such as kombucha and bubble tea, Gen Z thirst-quenchers are looking for beverages that not only taste good but offer an experience. One notable trend among Gen Z beverage choices is the rise of plant-based options. According to a report by Innova Market Insights, the number of new plant-based beverage launches has grown by 23% annually between 2014 and 2018. This trend is driven by Gen Z's interest in health and wellness, as plant-based options are often perceived as healthier and more sustainable.

In addition, there is a growing demand for functional beverages that offer health benefits beyond hydration, such as probiotics and antioxidants. Gen Z's varied beverage choices reflect their desire for diversity and experimentation, as well as a growing interest in health and sustainability. As beverage companies strive to win over this demographic, they must offer unique and exciting options that cater to their preferences. By understanding the evolving tastes and trends among Gen Z thirst-quenchers, beverage companies can tap into this unique and discerning market.

Gen Z Drinkers: Seeking Fun And Flavor In Their Beverage Choices

Gen Z is a generation that seeks out fun and flavor in their beverage choices. According to a study by Mintel, 52% of Gen Z respondents said they enjoy beverages with bold and exciting flavors. This desire for bold flavors has driven the popularity of unique offerings such as energy drinks with unusual flavors, as well as the resurgence of classic soda brands with a modern twist.

Another trend among Gen Z drinkers is the desire for beverages that offer an experience. For example, the rise of specialty coffee shops and artisanal tea bars has been driven by a desire for not just a beverage, but a unique and memorable experience. In addition, Gen Z drinkers are also drawn to beverages that have a social aspect, such as sharing a pitcher of margaritas with friends or taking part in a tea ceremony.

Overall, Gen Z's beverage choices reflect their desire for excitement and experience, as well as a preference for bold and unique flavors. Beverage companies that can tap into these preferences by offering innovative and engaging products are likely to win over this discerning demographic. By understanding the evolving tastes and trends among Gen Z drinkers, beverage companies can create new and exciting offerings that cater to this unique and influential market.

Winning Over Gen Z: The Importance Of Social And In-Store Brand Presence

When it comes to winning over Gen Z consumers, a strong social media and in-store brand presence are crucial. According to a study by Kantar Consulting, 75% of Gen Z consumers say that social media influences their purchasing decisions, and 80% say they prefer to see real people in brand advertisements. This means that brands need to have a strong and authentic social media presence that engages with consumers in a relatable way.

In addition, in-store experiences are also important for winning over Gen Z consumers. According to a survey by Accenture, 60% of Gen Z respondents said they prefer to shop in stores that offer personalized experiences, such as interactive displays or product customization. This means that beverage companies need to create in-store experiences that cater to Gen Z's desire for personalization and interactivity.

Our Final Thoughts

Move over alcohol, there's a new player in town! With cannabis legalization on the rise, millennials are turning to cannabis-infused beverages as a healthier, more exciting, and more social alternative to alcohol. Not only do cannabis drinks offer a unique experience, but they also provide numerous health benefits.

Moreover, cannabis drinks offer a way to socialize without the negative effects of alcohol. Cannabis can help reduce anxiety and promote relaxation, making it easier to connect with others without the need for alcohol-induced liquid courage. So if you're looking for a new way to unwind and socialize with friends, ditch the traditional alcohol, and grab a cannabis-infused beverage - your mind, body, and social life will thank you!